Real Estate Photography 101: Using Professional Photos To Boost Property Sales
Real estate photography has proven itself to be the best way to create a strong first impression, selling more properties faster.
With more buyers starting their home search online, professional photography has become a non-negotiable tool for success.
The right photographs can make a property stand out from the competition, showcase its best features, and create an emotional connection with viewers.
In this guide, we'll start by exploring the various types of real estate photography services available. Whether you're a real estate agent, a homeowner, or a property manager, we'll help you understand which services are essential for capturing stunning images of your listings.
5 Reasons Why You Should Invest in Real Estate Photography Services
High-quality real estate photography is essential in today's competitive market. When potential buyers or tenants browse listings, they are often drawn in by striking visuals that showcase the property's best features.
This makes investing in quality photography not just an option; it's a necessity for anyone looking to sell or rent property successfully.
1. First Impressions Matter
A well-composed image can evoke emotions and create a sense of longing, prompting viewers to imagine themselves living in or utilizing the space. In contrast, poor-quality images can lead to disinterest and missed opportunities.
2. More Engaging Online Presence
Properties showcased with stunning visuals tend to receive more clicks and inquiries, ultimately leading to quicker sales or leases. In an era where attention spans are short, captivating photographs can make a lasting impression and engage potential clients from the get-go.
These exciting statistics further proves this point:
In 2020, 97% of buyers used the internet in their home search.
Properties with high-quality images receive 61% more online views.
3. Increased Property Appeal
Real estate photography is not merely about aesthetics; it also plays a vital role in conveying important information about the property.
This transparency fosters trust and can lead to more serious inquiries. In essence, investing in high-quality real estate photography is investing in the success of property transactions.
Emotional Connection: High-quality images evoke feelings and spark curiosity.
Highlighting Features: Use of angles and lighting can showcase the property’s best parts.
Quality images can highlight the layout, flow, and unique attributes of a space, helping buyers understand what they can expect before scheduling a visit.
4. Faster Property Sales
When it comes to selling properties, time is of the essence.
A study by the National Association of Realtors shows that listings with professional photography sell 32% faster than those taken with amateur photos.
Why This Matters:
Inventory Turnover: Selling faster means less time on the market.
Buyer Readiness: A quicker sale saves time and resources for both buyers and sellers.
5. Higher Selling Prices
It’s a common misconception that quality photos are just about aesthetics.
Professionally taken images can materially affect the sale price of a property.
On average, homes with professional photography can sell for nearly $11,200 more than homes with standard photos.
Factors Contributing to Higher Prices:
Increased Visibility: Listings with great images attract more interest.
Emotional Engagement: Well-staged homes create lasting impressions, encouraging buyers to make higher offers.
3 most common types of real estate photography services
Drone photography has risen in popularity over the years because it provides unique angles and perspectives not available to the usual real estate photography services.
When it comes to photography for real estate, understanding the various services available is vital for making informed choices.
1. Commercial real estate photography
Commercial real estate photography targets businesses and commercial properties. This type of photography may involve photographing office buildings, warehouses, retail spaces, or multi-family units.
Key Features:
Focuses on layout, functionality and potential for business operations
Focuses on key aspects of the property that effectively showcase its benefits.
2. Aerial Drone Photography
Drone photography has also gained popularity in real estate marketing. This service can provide unique angles and perspectives that traditional photography cannot achieve, making it an increasingly sought-after option in real estate marketing.
Key Features:
Showcasing larger properties such as estates or developments where the overall layout is essential for the buyers
Showcasing surroundings and the property’s position within the neighborhood.
3. 3D Matterport Tours
Another innovative option is 3D Matterport tours, which allow buyers to experience properties in a more immersive way.
Key Features:
Walk-Through Experience: Allows potential buyers to navigate a property from their devices.
Interactive: Provides a true sense of space and flow within a home.
Post-Processing and Real Estate Photography Editing
Sky replacement has become a popular post-processing editing style in real estate marketing, showcasing how homes look like in different seasons.
Editing real estate photography is a crucial step in the process, as it allows photographers to refine their images and bring out the best in each shot. Below are a few essential editing techniques for photo enhancements in real estate photography:
Adjusting Brightness and Contrast: Makes images pop and creates depth.
Color correction: Ensures that colors appear true to life can significantly impact a viewer's perception of a property.
Virtual Staging: Add furniture and decor digitally to empty rooms for better visualization.
Virtual Twilight: Everything looks better at sunset. Turn daylight into twilight and transform a good exterior photo into a great one.
Virtual Summer: Transform snow-covered pool decks and muddy yards into summertime oases.
Object Removal: Remove unwanted objects from your photos. Vehicles or any other items in the image that don’t need to be there can be removed seamlessly.
Sky Replacement: Rain or shine—enhance your listing photo by replacing the sky to ensure it looks perfect regardless of the weather on the day of your shoot.
Blur Neighbors: Blurring out neighboring properties and surroundings can make a huge difference, especially when you need to ensure that your listing isn’t mistaken for something else nearby.
Pin Drop: In crowded neighborhoods, add a drop pin to your listing to help potential buyers easily spot the property from above.
Remove Power Lines: Remove unwanted wires from your photos for a more unobstructed view.
Striking the right balance between enhancement and authenticity can lead to stunning photographs that effectively attract potential buyers.
While it’s essential to enhance images, it’s equally important to maintain a realistic representation of the property.
Real estate photography trends and styles
As the real estate market evolves, so do the trends and styles in photography.
Virtual Tours
One prominent trend is the use of virtual tours, which allow potential buyers to explore properties online in an interactive format. This technology provides a 360-degree view of the space, offering a more immersive experience than traditional photography. By incorporating virtual tours into listings, agents can engage buyers even before they step foot in the property.
Video Walkthroughs and Video Marketing
Another emerging trend is the use of video marketing alongside photography. Video walkthroughs can provide a dynamic perspective of the property, showcasing not only the layout but also the flow of space.
Pairing high-quality video with professional photography allows agents to create comprehensive marketing packages that appeal to a broader audience. Additionally, live video tours have become increasingly popular, allowing potential buyers to ask questions in real-time while exploring the property.
Authentic vs Aesthetic
Finally, the aesthetic style of real estate photography has shifted towards a more natural and candid approach. While traditional staging and polished images still have their place, many photographers are now embracing a lifestyle approach that captures homes in real, lived-in conditions.
Choosing the Right Real Estate Photography Services
Selecting the right photography service can make all the difference in your marketing efforts.
Hiring a professional photographer brings numerous advantages, including expertise, high-quality equipment, and an understanding of composition and lighting techniques. Professionals have the experience to highlight a property's best features, ensuring that the resulting images effectively attract potential buyers or tenants.
What to Look For
When searching for the right photographer, consider the following:
Professional Certifications: Ensure they have the necessary training and expertise.
Portfolio: Review past work to evaluate style and quality.
Client Testimonials: Gather feedback to gauge overall satisfaction and reliability.
Seamless Booking Process
Efficiency matters in real estate. Look for firms that offer:
Easy Communication: Quick responses to inquiries and questions.
Fast Turnaround Times: Fast delivery of photos so you can get your listings live as quickly as possible.
And this is exactly what we do at Remark Visions. We prioritize a client-first approach, ensuring an excellent experience from start to finish. With our exceptional quick turnaround times, you can be sure that your listings can go live without delay. We guarantee an excellent experience from start to finish, making us the ideal choice for your real estate needs.
Elevate Your Listings, Sell Fast
In today’s digital market, professional photography is essential for real estate success.
The benefits are multifaceted:
Faster Sales: Properties sell quicker with professional images.
Higher Prices: Beautiful visuals often lead to superior offers than expected.
Engagement: Compelling imagery captures attention and sparks interest.
Investing in quality photography means investing in the future success of your property sales.
Remark Visions has been elevating listings since 2012. We're committed to helping you tell your property’s unique story through stunning visuals.
Ready to elevate your marketing strategy and attract the buyers you want? Book your consultation now!